---
title: "Safety Culture: What Happened When Griffin’s Created a ‘Be Brave’ Work Culture?"
description: ecoPortal health and safety software blog talks about Craig Rooks presentation at the Safeguard Conference
---

[Blog ](https://www.ecoportal.com/blog)

# [Safety Culture: What Happened When Griffin’s Created a ‘Be Brave’ Work Culture?](https://www.ecoportal.com/blog/be-brave-work-culture)

 Written by [Jacob Beullens](https://www.ecoportal.com/blog/author/jacob-beullens) | May 30, 2025 7:54:51 AM

The Griffin's Food Company has been ‘New Zealand’s favourite biscuit maker’ for the past 150 years. Like many organisations, there was room for improvement when it came to worker engagement and retention – as well as safety.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

32:54

 

 

7:50

 

 

 

 

 

 

 

 

 

 

 

[Griffin's](https://www.griffinsfoodcompany.com/) teamed up with workplace training consultancy [Upskills](https://upskills.co.nz/), to embed a communication skills programme that would empower their workers to speak up and suggest better ways to work as a conduit to better safety. 

Here’s what happened:

[View full post](https://www.ecoportal.com/blog/be-brave-work-culture)

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