Risks of any form can be unexpected and unpredictable; and yet, so often, they are avoidable.
Why is that?
Human nature dictates that we rapidly become accustomed to any new environment we find ourselves in. Sure, we’ll notice something new that happens, but we're hard-wired to adapt quickly to its presence.
In the same vein, when bad things don’t happen, we experience a false sense of security. This makes it incredibly easy to become risk-complacent. When incidents don’t occur, we don’t think of them.