About this Webinar

"Box-ticking" safety often fails because it lacks human connection. When safety is treated as a set of cold facts, like fatigue statistics or sleep deprivation data, the brain often switches off. To drive real culture change, we need to move from "compliance" to "connection".

Storytelling is not just a soft skill; it is a neurological tool that increases persuasion. Research shows that we are 22 times more likely to remember a story than a standalone fact. When a leader shares a vulnerable, real-life account of a near-miss or a "dumb decision," it creates a shared experience that sticks with the workforce.

In this session, Heidi Lance, Director of Real Learning New Zealand, explores how safety communication can drive real impact. You will learn how to move towards meaningful narratives that prioritise care over checklists, and how to ground complex safety concepts so every team member understands their personal “why” for getting home safe.

What You'll Learn

• The neuroscience of connection: Learn why the brain mirrors the storyteller and how this builds empathy and retention.
  
• The ALM framework: A pragmatic, three-step method to craft stories that stick.
• Vulnerability as an advantage: How senior leaders sharing non-perfect, real stories can dismantle a culture of blame and increase near-miss reporting.
• From "Safety Shares" to "Impactful Rituals": Practical tips for evolving talks from perfunctory updates into value-added moments.
• Humanizing the Data: How to talk about real people and personal "whys" rather than just incident numbers.
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Who Should Attend:

•  Health & Safety and Risk Professionals 
  
•  Team Leaders and Managers 
  
•  Senior Leaders and Executives 
•  HR and People and Culture Leaders 
  
• Anyone responsible for workplace health and safety outcomes 
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