The ROI of Safety: Risk Management as a Strategic Advantage
Jay Ferguson
Head of HSE & Innovation ANZ | Programmed
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About this Webinar
For too long, safety has been framed as a cost to manage, a compliance obligation sitting somewhere between legal risk and budget headache. But what if that framing is exactly what's holding organisations back?
In this session, Jay Ferguson makes the case that safety isn't just about protecting people. Done well, it's a competitive strategy. One that drives operational efficiency and creates capacity that can be reinvested into the business.
Drawing on his work at Programmed, Jay explores what it actually looks like to move safety from a cost centre to a core business enabler, and what happens when you stop treating safety as a box to tick, and start treating it as a lever to pull.
What You’ll Learn
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Why the “cost vs. compliance” framing holds organisations back. What shifts when senior leaders start seeing safety as a source of value, not just a source of liability.
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Innovation as a safety strategy. How introducing technology, automation, and smarter field operations doesn't just reduce risk, but also creates efficiency gains that compound over time.
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Safety outcomes as a value creator. How to build capability and capacity that can be channelled into revenue streams and long-term business growth.
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Turning safety into a strategic enabler. How safety investment supports ESG goals, strengthens competitive positioning, and aligns with where the business is heading.
Who Should Attend:
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Health & Safety and Risk Professionals
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Team Leaders and Managers
- Senior Leaders and Executives
- HR and People and Culture Leaders
- Anyone responsible for workplace health and safety outcomes
Speaker
Jay Ferguson
Head of HSE & Innovation ANZ at Programmed
As Head of HSE & Innovation for Australia and New Zealand at Programmed, Jay helps complex, asset-heavy organisations turn safety strategy into practical, measurable outcomes, introducing drones and automation into asset inspection, modernising field operations, and driving ESG initiatives like fleet electrification and more sustainable operational decision-making. He brings a calm, strategic approach to environments where the stakes are high, and the complexity is real.
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